UCI principal investigator Matthew Bietz, assistant informatics researcher in the Donald Bren School of Information & Computer Sciences, will lead a team exploring how those who create pervasive data – through social media, fitness trackers, etc. – feel about it being used in research. The group will also focus on how vulnerable populations are affected. “Big data has the potential to transform our understanding of human behavior and health,” Bietz said. “We want to ensure that this research is conducted ethically and in line with individuals’ expectations.”

Read the full story at UCI News.