“There’s huge incentives for [kids] and families to lie about age”—as in, confirming that kids are 13 or older when they’re not—“so even the data [about users that companies keep] gets corrupted,” Mimi Ito, a cultural anthropologist and professor at the University of California, Irvine, told me. Kids (and parents) want engaging, cheap, or free videos regardless of how old they are ….

Read the full story at The Atlantic.